China Telecom (Sponsorship Negotiation)

PASSION

> Octagon was appointed by China Telecom to obtain the top-tier sponsorship rights for both the Shanghai Expo and Guangzhou Asian Games in support of its corporate objectives and strategy

ENGAGEMENT

Octagon:
> Identified sponsorship objectives and strategy based on the overall strategy of China Telecom
> Managed the sponsorship bidding and negotiation process including:
      √ Evaluating sponsorship assets
      √ Developing a comprehensive negotiation strategy
      √ Providing on-going support of negotiations
      √ Extending the original product category for China Telecom to integrated information service operator
      √ Defining China Telecom’s marketing and product/service rights via clear contract terms
      √ And facilitating all necessary communications between internal and external parties

RESULTS

> Octagon successfully concluded and signed the top-tier sponsorship contracts for China Telecom for both the Shanghai Expo and Guangzhou Asian Games