Octagon’s Mission:
Draw upon our years of experience in sports and entertainment marketing around the world to become the most respected Sports & Entertainment Marketing company in the countries in which we operate and a thought leader throughout the region.

Octagon’s Purpose:
Drive value for our clients.  By understanding and engaging consumer passion for sports, music and entertainment, Octagon is able to develop fully integrated marketing plans which deliver against our clients’ objectives.

Octagon’s Operations:
This core purpose guides us in the three areas in which we operate: Consulting, Representation and Sports Events. Our goal is to maximize commercial value of the properties for which we manage and drive brand value on behalf of our corporate clients.
 

Octagon’s Expertise:
Consulting – Helping clients leverage their target audiences’ (B2B and B2C) passions for sports and entertainment to develop impactful marketing programs.  The services we perform include:
> Research, evaluation and strategic planning using tried and tested tools and methods as well as Octagon’s proprietary Passion Drivers® - research which tells us WHY fans are fans
> Sponsorship selection, negotiation, development and activation
> Marketing program creation, management and implementation
> Program measurement and evaluation

Representation – Creating additional value for select properties (events and organizations) by developing, packaging, selling and servicing sponsorships
> We also represent more than 800 athletes and personalities assisting them with everything from negotiating contracts to managing their careers  

Sports Events – Developing and managing sports events from small (corporate golf outings) to large, mass public events (like The NorthFace 100) for casual participants and professionals alike.

Where We Operate:
China – Beijing, Shanghai & Hong Kong
Japan - Tokyo
Korea – Seoul
Singapore